Act With Love
AWL (Act With Love) is an art collective co-founded in 2012 by brothers Joe and Oli Williams to address the shortcomings of their respective occupations. Oli is a sociologist who researches inequality and health. He was frustrated by how rarely evidence about the damaging effects of health inequality led to meaningful social change. Joe is a graphic designer. He was hungry for opportunities to practice the principles of ethical design.
AWL was born out of their shared ambition to create work that challenges inequality and injustice and engages as many people as possible with these issues.
AWL is about promoting and facilitating socially conscious design and ensuring its prominence in public spaces. Good design sells products but it can also be used to promote social justice. We create, exhibit, and sell work committed to attracting attention to important issues and raising consciousness about the need for change.
All the money made through AWL projects will either be donated to worthwhile causes or used for the growth of the project itself. AWL was established to harness the power of collaboration and creativity for good causes. We have a history of working with people who want to make a positive difference, who see faults in the system and want to fix them, who can play a part in amplifying messages that are being drowned out. If you are a creative person who wants to see their craft reach an ethical end we want to work with you.
If you are an academic who wants their research to make an impact we want to work with you. The AWL collective is open to anyone who shares our aims. We have previously received funding from the Wellcome Trust, National Institute for Health Research, Economic and Social Research Council, Arts and Humanities Research Council, and British Sociological Association to create projects and host events. We want to do more.
If you would like to work with us, please contact Oli at: or via his twitter: @OliWIlliamsPhD